Search engines are becoming increasingly important at the time of purchase. In the U.S., for example, 99% of people looking to buy a product or service prior searches on the Internet.
Appear at the top of search results can be the difference between having influence on the Internet or not. According to statistics, users take into account only the first 100 results.In this race, there are new techniques and strategies to learn how. One of them, currently the most famous is called SEO (Search Engine Optimization) and promises to get a number of clicks ever thought.
SEO Strategies
SEO is based on the use of mathematical tools to position a site on the top of search. According to experts, there are seven factors that influence the positioning:
* Authority and seniority in the domain: it is important that your domain name has keywords that relate to the content. Extensions (. Gov,. Edu,. Org) are important to locate the focus of the content and completions by region (. Com,. Uk,. Ar, etc.).
* Popularity of links pointing to your web links to your site must be contained in another with the same subject. The number of clicks from the page that hosts your links is also important.
* Contents of the texts bearing internal links: links is necessary to generate only the texts that are related to portal content.
* Use keywords in the pages: this highly influence semantic construction correct and proper balance in the densities of the words used in the titles and the different labels (tags).
* Registration and domain data: it is important to investigate the domains in that hosting the content to be sure that users like.
* Bandwidth: if it is a consequence, it is also an important factor in attracting the attention of those looking for the type content to be published. The more popular the site, the higher your traffic.
* Presence in social networks: it is now an issue that Google cares, as this involves the creation of groups and generating feedback on content.
The constant updating of information is a fundamental part of SEO. Another important point is to register in directories such as Dmoz and Yahoo
With the emergence of tools like Google Trends and Google AdWords, marketing experts realized how important it is knowing how to write for the web. The ordering a text, the articulation of sentences and words are chosen in the structuring of these have taken on new meaning at the summit of clicks.
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